Media Coverage (Brain Health)
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Adding lifestyle coaching to treatment decreases cognitive decline in early Alzheimer’s
McKnights Senior Living published a news story detailing results from the ISB-led Coaching for Cognition in Alzheimer’s (COCOA) trial showing that supplementing the standard of care for early-stage Alzheimer’s disease with lifestyle coaching leads to less cognitive decline.
Breakthrough Study: Alzheimer’s Patients Benefit From Lifestyle Coaching, Not Drugs
The ISB-led prospective randomized controlled trial called COCOA – Coaching for Cognition in Alzheimer’s – showed that supplementing personalized coaching along with the standard of treatment leads to less cognitive decline in early-stage Alzheimer’s patients than standard of care alone.
The Next Revolution In Medicine: Scientific Wellness, AI And Disease Reversal
Lee Hood and Nathan Price were guests on the Doctor’s Farmacy podcast, and spoke with Dr. Mark Hyman about the future of personalized healthcare through scientific wellness, how AI is changing the medical industry, and much more.
How Assessing Biological Age Improves Wellness
Lee Hood and Nathan Price discuss their approach to scientific wellness – distilling data into a simple, actionable measurement: biological age. Their goal is to leverage technology to compile data from the brain, body, gut microbiome, and more to create a model for scientific wellness.
Can a Virus Cause Alzheimer’s Disease?
Senior Research Scientist Cory Funk was interviewed for a story looking at viruses being the cause of Alzheimer’s disease and examining a preprint paper showing that a shingles vaccine could prevent 20 percent of dementia cases.
A race against time: How science and technology are being used to delay aging
Dr. Lee Hood is featured in a CBC News story and video, and discusses using data to transform health, designing customized wellness plans based on individuals’ genetic risk profiles, and more.
Optimize Healthspan With Scientific Wellness
Nathan Price was interviewed for the Modern Healthspan podcast, where he talked about scientific wellness, measuring wellness, the microbiome, and much more.
5 questions for Lee Hood
ISB Co-founder Dr. Lee Hood talks about his vision for “big data-driven health” and how it could revolutionize the healthcare industry, the psychological impact of longer lifespans for humans, and the earthquake AI has caused in health.
Nobel Laureate Dr. Mary Brunkow speaks at a press conference held at ISB on October 7, 2025. (Photo by Alex Garland for ISB)
ISB’s 2025 Nobel Prize Coverage
ISB’s Dr. Mary Brunkow received the 2025 Nobel Prize in Physiology or Medicine for transformative discoveries in immune tolerance.
Visit our Nobel Prize hub page for stories, photos, reactions celebrating this historic achievement, and more.